About

Built partner programs. Now I build them for you.

Peter Fog is a partner-leadership operator with 20+ years scaling ecosystems at venture-backed and PE-backed software companies. He blends a strategic mind with hands-on execution — the rare leader who can both write the plan and ship it.

Outcomes over decks

Every engagement ships measurable change — pipeline, partners onboarded, motions instrumented.

Hands-on operator

I sit inside your tools, run partner conversations, and stay close to the deals.

Built for early stage

Pragmatic frameworks for companies between $1M and $100M ARR — not enterprise theater.

Selected experience

Today
Fractional Partner Leadership
Advising founders and PE-backed software companies on partner strategy, enablement, and revenue operations.
Contentstack
Built a global partner program
Designed and scaled the ISV, SI, and VAR program — a major contributor to Contentstack's growth and category leadership.
Thunderhead
Customer journey category
Helped pioneer the customer journey-engagement category — led US enablement of Salesforce OEM go-to-market teams.
Sitecore
Enterprise partner motion
Deep experience in enterprise DXP and martech ecosystems with global SI and agency partners.

In their words