Tool
IPP GROW Score Calculator
Score a partner against your Ideal Partner Profile with the GROW framework - Go-to-Market Fit, Resources, Outreach, and Willingness. Rate each sub-topic from 0 to 5 to get a weighted section and aggregate fit score.
v1 · Aug 26
Score the partner
Go-to-Market Fit
Does the partner align with your IPP, ICP, sales motion, and solution — with a client base that naturally includes prime candidates for your program?
ICP Alignment
Do their clients/network fit your ICP, reach the right decision-makers (VP/CxO/function heads), and sit in your target segment?
Problem/Solution Synergy
Do their clients frequently express the problem you solve, with a natural adjacency to their services?
Sales Motion Understanding
Do they understand the consultative co-sell motion and can they articulate your value well enough to qualify a lead?
Resources
Do they have the delivery team, opportunity-identification skill, internal process, and financial stability to support growth?
Billable / Delivery Team
Robust team with some availability and relevant past performance, plus processes to recruit, onboard, and train as it grows?
Opportunity Identification
Do people (AMs, consultants, leaders) spot aligned pain points and give enough context to qualify a referral?
Internal Process
Clear internal process / point person to identify, qualify, and submit referrals — and willingness to learn your process/tools?
Financial Stability
Stable, reputable business entity for a reliable, long-term relationship?
Outreach
How broad and deep is their market presence — geography, industry focus, customer trust, and consistent lead flow?
Market Coverage
Do they operate in your target geographies and specialize in industries highly relevant to you?
Customer Relationships & Trust
Trusted-advisor status with credible referrals and ongoing engagements that surface new needs?
Lead Flow Potential
Consistent interactions with fitting companies and a track record of successful introductions?
Willingness
How committed are they to investing in understanding your value, making warm introductions, and a long-term, culturally aligned relationship?
Commitment to Understanding
Willing to invest time to learn your value prop, ICP, and target opportunities — and enable staff when needed?
Collaboration & Introduction
Enthusiastic about warm intros and joining co-sell calls, seeing clear mutual benefit?
Long-Term Vision
Views it as strategic and long-term, with cultural alignment and openness to feedback for continuous improvement?
GROW score
Aggregate fit
0.0 / 5
Low fit — deprioritize
Go-to-Market Fit
0.0 / 5
Resources
0.0 / 5
Outreach
0.0 / 5
Willingness
0.0 / 5
GROW Framework developed by and used with permission of Rick Flores, Partner GTM Institute.
For AI agents · MCP
Run this from your AI assistant
This tool is also a Model Context Protocol (MCP) tool. Add the server below to Claude, Cursor, or any MCP client, and your assistant can run it in chat - no copy-paste. It's a public, read-only endpoint, so there's no key to configure.
Server URL
https://www.peterfog.com/api/mcpClaude Code (CLI)
claude mcp add --transport http peterfog https://www.peterfog.com/api/mcpConfig file (Cursor, VS Code, Claude Desktop)
{
"mcpServers": {
"peterfog": { "type": "http", "url": "https://www.peterfog.com/api/mcp" }
}
}Tool name: grow_score. Transport: Streamable HTTP. In Claude Desktop / claude.ai, add it under Settings → Connectors as a custom connector.
Let's talk
Turn scores into a recruiting plan
A score is a start. Let's build the Ideal Partner Profile and activation motion that turns high-GROW partners into pipeline.